December 2013 - Competitor Magazine

We know our Peach Cobbler VFuel is one of the most popular Endurance Gels to ever grace the pockets, packs, and fuel stashes of endurance athletes around the world, but people are still discovering this for themselves. We get photos of our Peach Cobbler on ice cream and people's favorite oatmeal! Yes, it's that good. And it has all of the amazing benefits ( unparalleled  recovery benefits, the easiest gel to digest, period, and the massive benefits of MCT oil) that you have come to love and expect out of our great product!

December 2013 - VFuel in Competitor Magazine
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September 2013 - Competitor Magazine

Competitor featured VFuel as part of their 'Endurance Buzz' about some tasty new endurance snacks! Yes, VFuel tastes great, but that's only scratching the surface! 

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April 2013 - Men's Journal

We are psyched that Men's Journal chose VFuel as one of their favorite running related products coming into 2013! 

VFuel in Mens Journal
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VFuel in the April 2013 issue of Men's Journal


Yahoo! News - Josh Arthur Takes 2nd in the 2012 Cascade Crest 100

Vi Endurance sponsored athlete Josh Arthur, in his first 100 mile run, takes 2nd place in an impressive late surge. Not knowing how he'd handle the 100 mile distance, his performance has caught the eye of quite a few in the ultra running community. (Read More...)